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How to Write a Best Seller

admin — Sat, 17 Jul 2010 10:25:57 +0000

A best seller is every author’s dream. You can write a best seller if you follow some key writing tips and it isn’t just the inside content. Besides helping your readers solve problems or achieve goals you need to focus on the book cover design. That is the key to getting readers to pick up your book and browse through it.

I recall years ago I was stuck figuring out how to accomplish some tasks. Working in corporate America at the time I was always challenged to try new ways to get things done: improve productivity, identify ways to improve the bottom line, write a report, etc. Some things I tried wouldn’t work. I realized that I had a fear: If I couldn’t do it I would go so far and if I got stuck I would stop.

Then one day as I meandered the bookstore I saw a book entitled, “Getting Unstuck: Breaking Through Your Barriers To Change,” by Dr. Sidney B. Simon. It was published in 1989 and it was a best seller.

The title caught my attention, “Getting Unstuck.” In fact it is a popular title that has been used dozens of times since 1989 and probably before that. With the book in my hand I read the rest of the front cover and the back cover. I opened it up and read the testimonials on the inside front cover and browsed the Table of Contents. I fanned through the pages to see if it was my kind of book: lots of sub-headings, some activities to practice and lots of white space.

“This is it,” I thought. “This is the book that has the answers for me.” I bought the book home and read it from cover to cover. I read that book over and over again, made notes, highlighted important sentences, did some of the activities, and in time I got unstuck. In fact I chose to leave corporate America and get out of my comfort zone and try new things: speaking, writing articles and books, and helping others achieve their goals.

It all started because I bought a book that helped me make a change in my life and know that I could do it with a plan.

Nonfiction books bring us many new ideas and ways to solve our problems or achieve our goals if we apply what we have learned to our lives. We purchase these books because of the change we believe they will make in our lives.

Are you writing a book that can help your reader like Dr. Simon’s book helped me? Let’s review the steps that attracted me to this book in the first place.

1. Attention-Getting Title. The title captured my attention because it was something I needed at the time. Be sure that your title is short but to the point. You can have a subtitle that describes it further.

2. Attractive Book Cover Design. The book cover design must catch the reader’s eye when browsing the many books in the bookstore. Even when searching on Amazon and other online bookstores the colors, artwork, illustrations and photo placed appropriately are important.

3. Sales Information on Back Cover. It is amazing how much can be put on the back cover. This is your sales piece. A brief bio, 2-3 testimonials, 3-4 benefits; all will entice your reader to go further and buy your book.

4. Testimonials on Inside Front Cover. Before your book is finished send a few chapters to people such as CEOs, Presidents, health professionals if your book is about health or fitness, and leaders in the community that are willing to give you a testimonial of 2-3 sentences. Better yet after asking and getting an okay to send you materials on the book, send them the book proposal you have already prepared. Remove the marketing and promotional information, as they aren’t interested in that. Send them everything else that pertains to the inside content of the book.

5. Eye-catching Titles for Table of Contents. Create great eye-catching titles for your Table of Contents that will intrigue your reader and make them want to see more.

6. Good Content is still King. If you have done a good job with these five elements for your book you could have a buyer for your book. Remember though, the most important thing is the content you write. It must be helpful information that your reader wants. It must be written in a way that your reader understands and can apply to his or her life. Your book must help your readers solve a problem, achieve a desired goal or be a book of inspiration.

Follow these tips: Have an attention-getting title, attractive book cover design, sales information on back cover, testimonials, terrific titles for your Table of Contents, and good content. You have the formula for a best seller!

Copyright 2008, Joan Clout-Kruse. All rights reserved.

Three Steps to Build a Successful Home Business

admin — Sun, 11 Jul 2010 12:41:57 +0000

Building a successful home business used to be like building a pyramid in Egypt during the older times. Although it doesn’t take that long, it can feel just as hard. You have to build it from the ground up and it can topple anytime during construction. You need to approach the construction systematically in the hopes of making it easier and faster. Even though it’s hard, success in home business is possible.

The issue with home businesses is you usually have to go head to head with an established brand. It’s hard to think of a business that’s never been done in the past. Fortunately, you can still establish success in home business if you know how to do it and with a little bit of luck. Here are some tips that you can follow to build a successful home business:

Find your niche

A niche is a more specific idea in a certain field. To establish a niche is to focus on a more specific part of a specific field. For example, it’s hard to go head to head with the more established online bookstores especially since they’ve basically started the trend of selling books online. If you’re really determined to start your own online bookstore, you may want to focus on a niche like selling books that were autographed by the authors.

Establish a system

Going into a specific niche won’t guarantee success in home business. You need to have a system in place. For the autographed books example, you need to have an order taking, payment, shipping and inventory system among others. This needs to work like an assembly line to ensure a smooth process. Because you don’t have the benefit of manpower and machinery that you get from a big office, your home business niche success will depend on your system.

Build a website and advertise

Your website will be your virtual office lobby and receptionist. This will be the first thing that your customers would see. It’s good business sense to make sure that your website will attract prospective customers to order from you. That means making a professional-looking website that can easily be navigated by your customer. You will do most of your online businesses here especially since your home office is probably limited to your desk and computer. If you have a website, it’s necessary that you market it as well. No one’s going to see it if you don’t market it. Your success in home business will depend on how you market your business.

There is an innovative system that basically lets you skip the first two steps to gain home business niche success. You can check it out for free at http://sixfigurespro.com. It’s a home business in a box that you can start at once. You don’t have to worry about setting your own niche because it already has a business inside the box. You also don’t have to worry about establishing a system because it has all the tools that you need to succeed. It will even help you build a website and market it. This system is all you need to build a successful home business that can give you the financial independence that you’ve been looking for.

Learn More about PD

admin — Tue, 29 Jun 2010 09:46:33 +0000

Due to the current issue about PD, you need to gather enough information. Many people are having problems on their PD data, and they make wrong decision about it. This is reckless. Eyes are extremely important assets. We cannot make wrong decision on it. We need to learn more about this issue to be able to make the appropriate action.

On Optiboard.com, there is a good discussion about this issue. There are comments and opinions from people on this field. From the discussion, you will get the reasons why opticians keep you away from ZenniOpt. and learn a lot from it. There are several suggestion we can take from the discussion. Their comments also explain why opticians don’t give you PD data.

You can also visit the Zennioptical.com and get to know Zenni: the #1 online eyeglasses store and find out its connection to the problems. This will help you make the appropriate decision.